Case studies
No random pretty pictures. Each project below shows the task, the solution I found and the final result.
8 framesProduct visuals · a series for the website and social media
A series of product visuals for a new line launch, without a studio or a film crew.
I started with the brief, not the generation: who the audience is, where the ads will run and what people should feel in the first seconds. I chose light, materials and composition for that, and only then came generation and selecting the best frames.
Add a fact or figure from this project: how many frames made it into the campaign, how engagement or sales changed.
8 framesArt direction · paid ads, editorial, website photos, lifestyle
Show a clothing collection as an editorial story before the samples physically exist.
I built the visual world of the series: poses, light, locations and mood, and locked it in before generation, not after. That removed the risk of reshoots and gave a predictable result.
Add a fact or figure from this project: the brand’s reaction, post reach or another metric.
8 framesProduct & lifestyle visuals
Show a piece of jewelry not as an object on a white background but as part of a look, so people can imagine wearing it.
I defined the story each frame should tell: not only the detail of the piece, but mood and context. I chose light and materials so metal and stone read correctly even in AI generation.
Add a fact or figure from this project: how many looks made it into the series, client feedback or another metric.
